The SITUATION.
Jim Beam is the world's biggest bourbon brand. Though every market is different, and so are it's Jim Beam afficionados.
THE TASK.
To unite the different demos in a global hub which encourages brand interaction and maximizes the impact of social media all together.
OUR IDEA.
Millennials are great at storytelling. Many are investing a lot of time in it and are followed by thousands on social media channels. With the new Mila-Kunis-gives-props-service on JimBeam.com we are going to give them their 220 seconds of fame and encourage them to make history as Jim Beam has been doing for 220 years.