The Context.
From the Airport to the office. Meeting. Another meeting. Back to the Airport. All drivers of Mercedes-Benz SL Roadsters have one thing in common: they have no time. So they may be less sporty than their car suggests.
The Idea.
We get chassis and driver body back in line. With a personal trainer app which creates workouts, specifically designed to suit the individual level of the driver's fitness and the limited time the driver has to exercise.
THE AWARD.
THE FWA (MOBILE SITE OF THE DAY) 2012