THE TASK.

To create awareness for the worlds best-tasting and second biggest champagne brand Pommery.

The IDEA.

We are tackling a specific champagne problem. At first we had to create a problem to solve, wasting fine champagne, for instance. Now we have our problem. Let's create awareness.

THE EXECUTION.

A wooden boat was smashed against an 18 meter tall concrete Pommery bottle. On the campaign site the phenomenon of champagne waste was explained thoroughly and the audience could vote for the revenge. Every vote was also the trigger for social media sharing. Within 3 days thanks to the social media buzz 5000 people had voted for the Pommery revenge.

THE AWARDS.

CLIO 1 SILVER (ENGAGEMENT) 2014
LIA 1 BRONZE  (BILLBOARD) 2014